Michelle and Cindy – The Partnership Behind
The Appearance Clinic

Michelle and Cindy have been co-owners of The Appearance Clinic since April 2023, when Cindy joined the business as a 50% shareholder.
Michelle brings over 22 years of experience in the cosmetics and aesthetics industry. She successfully launched LiLash in New Zealand and the Middle East, later developing her own brand under INC, including Avante Lash and Hair Serum in 2015. Her love for advanced beauty technology and skin science led to the creation of The Appearance Clinic in Rotorua.
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Cindy began as a loyal client who was inspired by the clinic’s results-driven technology. She transitioned from a career in Dental Nursing to pursue her passion for skin health, achieving full New Zealand Laser Safety Certifications and extensive clinical skincare training. Cindy now plays a key role in the growth and innovation of the clinic.
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Together, Michelle and Cindy share a commitment to excellence — offering FDA & EU-approved medical-grade devices, the latest treatment innovations, and six clinically curated skincare ranges. Their combined expertise ensures every client receives a tailored, personalised treatment plan and world-class results.


